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Zen x Woo Wellness
The Brief:
As part of my dissertation project, I collaborated with Gen Z wellness brand 'woo', to create a subscription box to communicate mindfulness to a larger scale of consumers. Alongside a social media communication strategy to support the outcome.
The Concept:
Woo is primarily a digital brand so providing a physical and interactive outcome that works as a supportive tool for integrating small moments of mindfulness within your everyday.
My Roles:
- Primary Researcher
- Mock-up designer
- Concept developer
- Outcomes Designer
- Photographer
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